Download Corporate Purpose Why It Matters More Than Strategy Transnational Business And Corporate Culture online

Corporate Purpose: Why it Matters more than Strategy (Transnational Business and Corporate Culture)

Shankar Basu

Format: Hardcover

Language: English

Pages: 344

Publisher: Routledge (November 8, 1999)

ISBN: 0815333749

Format: PDF / Kindle / ePub

Size: 6.3 MB

Downloadable formats: PDF


Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.

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