Download Ben Jerry S The Inside Scoop How Two Real Guys Built A Business With A Social Conscience And A Sense Of Humor

Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

Fred Lager

Format: Print Length

Language: English

Pages: 276

Publisher: Crown Business; Reprint edition (February 2, 2011)

ISBN: B004G5ZYEM

Format: PDF / Kindle / ePub

Size: 5.2 MB

Downloadable formats: PDF


The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

From the Trade Paperback edition.

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